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Fitness Hygiene Literacy


Finance resources for healthy startups

Just like your personal health, your business's financial health depends on good habits and a consistent routine.

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Raising capital (4)

Crush Your Series A Pitch Deck - Featured image

6 min read

Crush your Series A pitch deck with these 10 sure fire slides

If you’re a founder with a new business concept, there’s a good chance you’re already working on a shiny pitch deck for your Series A funding.
What Is Venture Debt? - Featured image

2 min read

What Is Venture Debt? (And Is It a Good Option for Startups?)

Venture debt provides financing to venture-backed startups that typically do not have significant cash flow or assets. As such, venture debt usually applies to early-stage startups that need supplemental financing to grow or sustain operations.
Understanding Convertible Notes - Featured image

3 min read

Understanding Convertible Notes: A Quick Guide for Founders and Investors

A convertible note is a form of short-term debt that later converts into equity at the time of a future financing round. It's one common way early-stage startups can raise growth capital.
How to Raise Capital in the Midwest - Featured image

2 min read

How to raise capital in the midwest: 3 helpful tips for startups

When most people think of a startup raising capital, they envision a small office in Silicon Valley, New York City, and other major coastal cities.
The Art of Friend-Raising - Featured image

2 min read

Fundraising for startups: The art of friend-raising

Fundraising for your startup can prove to be a full-time job. Particularly in the early days of building investor relationships, founders may spend more time growing their network and perfecting pitch decks than running the business.
10 Metrics That SaaS Founders - Featured image

4 min read

10 metrics that SaaS founders need to know before the pitch

In our last post, we shared that the number one reason startups fail is running out of money due to cash planning mistakes. Founders must prove a promising financial model to investors to successfully raise capital and grow the business.
How to Talk Valuation with VCs - Featured image

2 min read

Startup founders: How to talk valuation with VCs – part 2

Last week, we began a discussion on how to talk valuation with VCs. Even experienced founders fail to forge deals with VCs because they simply don’t know how to negotiate valuation.
Featured Image: Startup Founders – How to Talk Valuation with VCs

2 min read

Startup founders – How to talk valuation with VCs

Most venture capitalists bear witness to thousands of investment deals and have an advanced intuition on market valuation. Founders, especially first-time entrepreneurs, often possess limited knowledge of the nuances of the market and fail to...
Three Ways to Validate that Your Startup - Featured image

4 min read

Three ways to validate that Your startup will make money

Do you have a solution for an important customer pain point? You may have a great business idea. However, if you are a first-time entrepreneur, you may not know the next steps to turn that idea into a business.
Featured Image: Fundraising 101: Equity versus Convertible Notes

5 min read

Fundraising 101: Equity versus Convertible Notes

Raising capital for a startup can prove extremely difficult, even under ideal circumstances. In the early stages of the process, the main question founders need to ask is “What type of equity do I want to raise?”

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