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Fitness Hygiene Literacy


Finance resources for healthy startups

Just like your personal health, your business's financial health depends on good habits and a consistent routine.

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Featured Image: Illustration of a founder doing headcount planning using their financial model

9 min read

Headcount planning: how to build a hiring plan that protects your runway

Getting funded feels like a green light. You have capital, you have momentum, and you have a list of roles you've been putting off. So you start hiring fast, and that decision puts more startups in trouble than almost anything else. Founders tend to...
Featured image: Illustration of a founder building a scenario plan using a financial model

11 min read

Scenario planning for startup finance: what to do with your financial model after you raise

You just wrapped up your funding round, and the wire cleared. It’s time to celebrate, but what’s the financial model that helped get you here? Don’t forget about. A lot of founders file it away and never look at it again. But that’s a big mistake. ...
Featured Image: Illustration of a founder getting funded during series a from an investor

8 min read

From pre-seed to Series A: How financial expectations shift as you grow

Building something real is exciting, and it’s even better when your early customers are using it, and revenue is flowing in. But now, as investors start to pay attention, the questions they ask are very different from those they were a year ago. ...
Featured Image: Illustration of a founder who prepares before the investor meeting

9 min read

Investor meetings common mistakes that make founders sound unprepared

Your first investor meeting can feel like a huge deal. The pressure is real. You want to come across as confident without overdoing it and show you know what you’re talking about, but not sound like you’re reading from a script. Founders don’t...
Featured image: Illustration of a founder wondering if he needs financial model in pre-seed stage

10 min read

Why every founder needs a startup financial model (even at pre-seed)

You’ve got the idea, you’re starting a business, and you have a few early supporters. It all may feel great. But when an investor asks for your financial model, it can feel overwhelming. After all, you don’t have revenue or customers yet, so...
Featured image: Illustration of a founder and the team discussing their runway

7 min read

Burn rate basics: how to calculate and extend your startup runway

Founders lose sleep over cash. You pour everything into building something great, yet one bad month of unforeseen expenses can stall your entire operation. Investors ask about your startup runway first because it tells them how much time you...
Featured image: Illustration of a founder getting ready for the next funding stage

7 min read

Startup funding stages explained: from pre-seed to Series A round and beyond

Most founders walk into their first investor meeting with a strong product and a compelling vision. What catches them off guard is that investors aren't always asking about the product. At each of the startup funding stages, they're asking a...
Featured image: Illustration of a founder bringing in a CFO to the team

7 min read

When to hire a fractional CFO: the early-stage founder’s guide

Finance is usually the last thing early-stage founders want to think about. They hand off the books to a junior hire, or they stay up late squinting at a spreadsheet, hoping the numbers will start making sense. Meanwhile, the decisions that actually...
Featured image: Illustration of a founder and investors discussing runway

10 min read

Startup runway: how founders should use it to make better decisions

Many founders treat their startup runway like a ticking countdown clock. They check their bank balance, divide by monthly burn, and decide they have 14 months to figure things out. Then they go back to building. This approach creates a false sense...
Featured image: Illustration of a founder confident in financial modeling prep

10 min read

Financial modeling prep: the critical gaps your P&L leaves exposed

A profitable income statement can feel like a green light. Your revenue is going up, margins look solid, and your accountant isn’t calling you with bad news. But having great profits and a healthy bank account are not the same thing. And that’s...

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